The New Script with Frances Goh & Makenzie Thomas 
About Mayra Hurtado
Mayra Hurtado is co-founder and chief executive of Hormony, the women's hormonal health brand of Prelude Health, which is headquartered in Singapore with research and development in London. Hormony's first product is an at-home saliva test for cortisol, read through an app that tracks results over time. In 2026 it was a finalist for FemTech Product of the Year at the MedTech World Asia awards.
Before Hormony she spent about two decades in consumer products, technology and operations, including a senior director role at adidas Southeast Asia and Pacific and global marketing work in biotech. She also co-founded FemTech.Mx, a femtech association launched in Mexico in 2024.
On The New Script in October 2025, she explained how Hormony helps women understand perimenopause and why women's hormones have historically been understudied.
- Talks about
- Founder Journey, Health & Biotech
In conversation.
1 episode
The New Script with Frances Goh & Makenzie Thomas Go straight to the good bits.
Key moments from How Hormony Is Helping Women Decode Perimenopause | Mayra Hurtado.
- 2:05Mayra Hurtado’s journey from global marketing to femtech founder
- 5:57Why hormones have been ignored in medical research for decades
- 7:55Perimenopause vs menopause — what really happens to your body
- 11:38The meaning behind “Hormony” and the science of hormonal balance
- 12:06How Hormony works: personalised saliva testing and daily habit design
- 16:37From corporate leadership to startup life — lessons in transition
- 18:22Building a global team across Singapore, Mexico & New Zealand
- 20:54Raising capital in women’s health and closing the gender funding gap
- 26:17Failures, feedback, and learning to treat setbacks as redirections
- 28:35Mayra’s non-negotiables: sleep, gratitude, and mental health connection
The path so far.
- Now
Co-Founder & CEO · Hormony® (Prelude Health)
- Earlier
Marketing & e-commerce roles, Southeast Asia and Pacific · adidas
Sources: mexpreneurs.com
Hormony® (Prelude Health) on Day One
Hormony is a women's hormonal health brand from Singapore-based Prelude Health.
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