Oversubscribed with Brendan Hill Cracking AI Growth & Retention: How Instant & Relume scaled from $0 to $10m
With Liam Millward, Sally Yu
About Daniel James Slater
Daniel James Slater is co-founder and CTO of Relume, an AI website builder that generates sitemaps and wireframes and exports sites to Webflow, Figma and React. Relume was founded in 2020. It started as an agency building websites by hand and then automated the work it found most painful. In January 2025, Forbes Australia reported that Relume had passed 500,000 sign-ups and had turned down a $35 million acquisition offer the previous year. On Oversubscribed, Slater discussed Relume's growth, hiring for high talent density and why speed to value matters more than adding features.
- Talks about
- AI, Growth & Scaling
In conversation.
1 episode
Oversubscribed with Brendan Hill Go straight to the good bits.
Key moments from Cracking AI Growth & Retention: How Instant & Relume scaled from $0 to $10m.
- 3:15Slater's Journey with Relume: From Agency to AI
- 10:26Liam's Evolution with Instant: AI-Powered Marketing
- 15:02The Importance of Distribution in Startup Growth
- 19:16Community Engagement and Innovative Marketing Strategies
- 28:48Community Building Through Events
- 32:11The Shift in Growth Metrics
- 35:27The Importance of Product-Led Growth
- 42:12Understanding and Reducing Churn
- 52:29Retention Strategies in High-Growth Companies
- 56:16Transitioning to AI-Driven Products
Relume on Day One
Relume is an Australian AI website builder for marketing sites, used mainly by web designers, freelancers and agencies.
2 people · 2 episodes
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Spot something wrong? Suggest a correctionUpdated 25 September 2026
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