The History of the Australian Startup Ecosystem - Interview Series Brad Parsons talks about the risk tolerances of different startup ecosystems
Recorded as CEO and founder, Movus
About Brad Parsons
Brad Parsons co-founded MOVUS, a Brisbane company that began in January 2015 and makes FitMachine, a sensor and cloud software service that monitors the condition of industrial equipment and warns operators before machines fail. As CEO he led the business through a $4.8 million Series A round in 2018 from Blackbird Ventures, Skip Capital and Telstra Ventures.
Before MOVUS he worked in heavy-asset industries, including at BHP and Sydney Trains, on automation strategy and condition monitoring.
In Day One's History of the Australian Startup Ecosystem interview series, he discussed growing investor interest in sustainability-focused startups and why he sees Australia's startup ecosystem as more risk-averse than others.
In conversation.
1 episode
The History of the Australian Startup Ecosystem - Interview Series Go straight to the good bits.
Key moments from Brad Parsons talks about the risk tolerances of different startup ecosystems.
- 0:10Overview of the Podcast and Its Purpose
- 0:32Meet Brad Parsons
- 0:43Brad's Background and MOVUS
- 0:54Overview of MOVUS and FitMachine
- 1:18Brad's Entrepreneurial Journey
- 1:57The Startup Ecosystem in Australia
- 2:13MOVUS as a Social Enterprise
- 2:53Improving Efficiency and Energy Consumption
- 3:04Launching MOVUS in 2015
- 3:31Joining Accelerators and Support Structures
In their own words.
“You can't keep digging bigger and deeper holes in the ground. That's not a way to innovate.”
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Spot something wrong? Suggest a correctionUpdated 29 October 2026
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