Brad Parsons
Ecosystem Orchestrator at Rely Ability
Brad Parsons is an accomplished innovation advisor and ecosystem orchestrator based in the Greater Brisbane Area, Australia. With over 20 years of experience in technology consulting, SaaS sales, and industrial innovation, Brad currently serves as an Innovation Advisor at the Queensland Government and as an Ecosystem Orchestrator at Rely Ability. He is also the founder of MOVUS, a company focused on improving asset utilization.Brad's work is centered around digital transformation and industrial data solutions for sustainability. He is passionate about leveraging technology enablers such as social, mobile, analytics, cloud, and the Internet of Things to drive positive change and create a more sustainable world. His mission is to enable efficient resource use and create new business models aligned with the circular economy and collaborative consumption. Brad holds a Masters in Applied Finance from Kaplan Professional and has been recognized with several awards, including the ANZ Award for High Growth Business Startup and the Mining Startup of the Year in 2019. He is also a member of the Association of Enterprise Architects and an associate of the Asset Management Council.
In their own words
From Brad Parsons talks about the risk tolerances of different startup ecosystems · The History of the Australian Startup Ecosystem - Interview SeriesYou can't keep digging bigger and deeper holes in the ground. That's not a way to innovate.
Key moments
Jump straight to the part of Brad Parsons talks about the risk tolerances of different startup ecosystems you want.
- 0:10 Overview of the Podcast and Its Purpose
- 0:32 Meet Brad Parsons
- 0:43 Brad's Background and MOVUS
- 0:54 Overview of MOVUS and FitMachine
- 1:18 Brad's Entrepreneurial Journey
- 1:57 The Startup Ecosystem in Australia
- 2:13 MOVUS as a Social Enterprise
- 2:53 Improving Efficiency and Energy Consumption
- 3:04 Launching MOVUS in 2015
- 3:31 Joining Accelerators and Support Structures
Connections
Spot something wrong? Suggest a correction Updated 20 June 2026
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