← Glossary
Growth & Go-to-Market
Land and expand
Winning a small initial deal then growing the account over time with more seats, products or usage.
Why it matters
It's the engine behind strong net revenue retention — cheaper to expand a happy customer than to win a new one.
Hear it from people who've done it
Get the real-world version of "Land and expand" drawn from hundreds of conversations with founders and investors.
Ask the Network →Go deeper
Episodes on Sales & GTM
Operator AI with Zachary King · 9 October 2026
The AI Nomad: How Nathan Clark Switches Tools Without Losing the Work
Pick My Brain with Alan Jones · 19 August 2026
Why You Should Think Global From Day One: Ilana Elbaz on Deel
Pick My Brain with Alan Jones · 12 August 2026
How Do You Grow a Marketplace When Both Sides Are Slow? Ishan Dan on RegenX
Related terms
← Back to the full glossary
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