← Glossary
Growth & Go-to-Market
Land and expand
Winning a small initial deal then growing the account over time with more seats, products or usage.
Why it matters
It's the engine behind strong net revenue retention — cheaper to expand a happy customer than to win a new one.
Hear it from people who've done it
Get the real-world version of "Land and expand" drawn from hundreds of conversations with founders and investors.
Ask the Network →Go deeper
Episodes on Sales & GTM
Pick My Brain with Alan Jones · 18 April 2026
The Lazy Sales Tactic That's Hurting Your Business | Ben King from Aviato Consulting
In The Blink Of AI with Georgie Healy · 20 March 2026
The Right and Wrong Way to Use AI Agents in Customer Service with Jason Maynard, CTO of Zendesk
Pick My Brain with Alan Jones · 18 March 2026
How to Turn Happy Customers Into Your Best Sales Channel
Related terms
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