In this episode of Founders Fortitude, Peta Ellis opens up about one of her darkest moments as a young founder. Faced with the harsh reality of ceasing business operations due to a lack of cash flow and scaling options, Peta shares how she navigated through this challenging period. She emphasises the importance of having the right people around you who can provide honest and constructive feedback, even when it’s hard to hear.
- The importance of cash flow and scaling options in a startup.
- Surround yourself with people who can give you an honest reality check.
- The emotional toll of facing business failure, especially at a young age.
- The value of learning from setbacks and making informed decisions for the future.