Fighting Back Against Odds with Emma Lo Russo

Founders Fortitude

Emma Lo Russo_FF_01-YouTube

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In this riveting episode of Founders Fortitude, Emma Lo Russo takes us back to a challenging time in 2019 when an unexpected governmental decision left her tech company facing a $2 million liability to the ATO. The situation was exacerbated by a personal crisis as Emma’s husband was diagnosed with cancer. Despite the pressures, Emma’s relentless resolve and strategic actions over the subsequent three and a half years not only resolved the financial crisis but also provided her with invaluable insights into navigating bureaucratic and personal obstacles.

Key Takeaways:

• Facing adversity with a clear strategy and a bias towards action can turn a situation around.

• Leveraging available resources, like consulting with experts and invoking legal rights, can provide solutions even in seemingly dire circumstances.

• Maintaining a laser focus on what can be controlled, like boosting revenue, can help navigate through financial challenges.

• The importance of compartmentalizing personal and professional pressures to effectively tackle both.

Tune into Founders Fortitude to gain insights, find encouragement, and realise you’re not alone.

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About Founders Fortitude

Founders Fortitude is a LinkedIn video series by Day One that unveils the challenging and triumphant moments of a founder’s journey, offering encouragement and insights to bridge the often lonely path to success. Don’t miss out on the inspiring stories that await; tune into Founders Fortitude and follow Day One on LinkedIn to keep at it and realise you’re not alone.

About Day One

Day One is a podcast network for the everyday startup folks in Australia. It’s about real stories from founders, investors, and operators who’ve been there and done that. No fluff, just the gritty details of what it’s like to start and run a business. Want to hear from people who get it? Follow Day One on LinkedIn and catch the latest episodes. 🚀

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