Showcasing your organisations impact on Australian entrepreneurship

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Australians do incredible things, but don’t like to talk about them. While laudable, I think this quality can slow down our progress as a nation, particularly in terms of ecosystem development.

If good things are happening, people should know, and people should be able to learn from what others are doing well.

Adam’s storytelling makes this possible, and provides a unique opportunity for entrepreneurial support across Australia to be understood and accelerated, and we need this more today than ever before.

Murray Hurps

Director of Entrepreneurship, UTS


The Offer

The Australian startup movement has grown and matured a lot over the past two decades. This special series of Welcome to Day One will highlight the history of the Australian startup ecosystem.

In partnership with some of Australia’s key innovation communities, we will uncover how the ecosystem has evolved from its most nascent period into a thriving community. 

This 6-part docu-series will be a deep-dive into the innovation scene both past and present and take an exciting look at the future of Australia’s technological and economic transformation. 

Join us on this exciting journey, celebrating what has been accomplished and asking some hard questions about where we’re heading and if we’re on the right track.

Become a sponsor of the series and join the other amazing organisations lead the way into the future.



Apart from Welcome to Day One’s built-in audience and our distribution, we’ll be taking a two-part approach to amplifying this series. 

  • There will be a big press push with each story released.
  • A suite of assets will be developed for each guest that is part of the show. Those assets will be hero shots, audiograms, social tiles, quote cards. We will be having 60-120 guests from across the ecosystem, each will be supplied with those assets and encouraged to help get this story out to their networks. 
  • Your branding will be included on any and all promotional assets developed, excluding white-labelled copies made specifically for the individual partners. 

Including, but not limited to:

  • On every podcast distribution platform where Welcome to Day One can be found (which is practically all of them).
  • On all promotional assets produced. 
  • Everywhere Welcome to Day One has a digital presence. Including website & social platforms.
  • In all press coverage. 
  • At the beginning and end of each episode (audio only).
  • You will also have access to a full suite of promotional assets. This will include quotes extracted from guests that you can use across your social platforms, and a key grabs document which will have the very best audio snippets (transcribed) for you to use.
  • We will also, at your request, supply you with a white-labelled copy of the show that will just include your organisation as the sponsor that you may distribute internally (and/or externally after the first run of the series has been made through your network).
  • You will also have access to all of your interview audio and transcripts to cut up and use however you like in the future. 
  • As a partner, we will work very closely with you and your team to develop the series throughout May and beyond to ensure we are covering everything you would like to be covered.

IMPORTANT Please understand, at the end of the day what is best for the story will always come first and the final editorial sign off will rest with Welcome to Day One.

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Nobody tells startup ecosystem stories better than Adam Spencer. Australia has many incredible stories to tell, and Adam deserves your support to make sure this happens.

Murray Hurps

Director of Entrepreneurship, UTS



The cost to join as a partner of the series as of the 1st of July is $2500 plus GST.

Note: There will be other corporate sponsors being approached under a different pricing structure. 

Finally, the stories of regional founders and their supporters can be shared to a far wider audience. What makes this series so interesting is not just the story behind the founder (produced masterfully by the podcast’s founder Adam Spencer), or the common challenges between founders based in regions to their city counterparts.

Rather, it is the connectedness of a founder to their business because of their regionality and the added tenacity they must demonstrate to overcome not being embedded in a dense ecosystem.

These are the stories of the founders with bonus features! And their numbers are on the rise.

It’s important their stories are told so that other regional founders know they are part of a shared experience.

Welcome to Day One is a crucial platform to deliver these stories.

Siobhan Curran

Manager, Integrated Innovation Network, Newcastle University

Support Welcome to Day One spotlighting Australian startups.

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